Dutch omnichannel retailer opens first physical store in Germany

The company will also open 5 more stores in the Netherlands and Belgium this year


Dutch omnichannel retailer opens first physical store in Germany. Source:

Dutch omnichannel retailer Coolblue will open its first physical store in Germany at the end of 2021, according to Ecommerce News.

When the new stores have been opened, Coolblue will have 22 physical stores across three different countries in Western Europe.

The store in Germany will be 2,600 square meters big and enables consumers to see and try over 1,000 electronic products, to get advice, to have their purchases repaired and to pick up their online orders.

The Coolblue store will open in Düsseldorf, in shopping mall Kö-Bogen II.

With the opening of its first German stationary shop, Coolblue continues to build its own infrastructure in Germany, with its own delivery and assembly service CoolblueLiefert, its own bicycle delivery service CoolblueRadelt, its own customer service and now the physical stores.

Aside from opening the first physical store in Germany, Coolblue will open another 5 outlets in the Netherlands and Belgium, the markets where it is already present.

We’ve reported that Estonia-based e-commerce software provider launches in Europe.


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