Finance & Economics

Here’s how much money Brits saved by shopping in apps

48% of over 55s with a smartphone now having an online shopping app


Here’s how much money Brits saved by shopping in apps. Source:

According to Barclays Digital Eagles research, Brits are reaping the benefits of apps and doing things online. In fact, convenience (60%), saving money (35%) and saving time (35%) listed as the top reasons why people now, more than ever, keep their phones up to date with the most popular apps.

Brits who use retail apps are saving an average of £21.45 every month, with 1 in 5 downloading more shopping apps than pre-lockdown, to ensure they make the most of discounts available.

What’s more, 35% say using apps helps them get things done more quickly – with food shopping taking an average of 53 minutes in person, compared to only 37 minutes online.

However, despite technology playing more of a part in most people’s day-to-day lives, some Brits are missing out on the potential benefits. In fact, almost half of people admit they don’t know how to use some of the apps on their devices. At the same time, 25% say they only regularly use a handful of the apps they have downloaded.

Furthermore, some are still holding off doing things digitally, despite the potential benefits, due to a lack of trust in technology (35%) and a lack of confidence in using digital channels (36%).

We know there are people who don’t feel as confident with technology and this means that they may be missing out on some of the potential benefits – such as cost or time savings. It’s all about personal choice, but our research showed that 44% of Brits would consider using their phone or computer more if someone showed them how to
Ross Martin, Head of Learning at the Barclays Digital Eagles

We’ve reported that Social media increases teenage interest in Wall Street.


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