The bank believes youth needs more than platitudes to help them overcome their many concerns
Ally Invest, the trading platform by the American digital-only bank, has launched a GenZ- and Millennial-friendly e-book titled The Clutch Guide to Investing. The eBook offers would-be investors an introduction to investing topics as well as some steps to get started.
What inspired the bank to launch an e-book was its recent survey of US adults, according to which nearly 66% of Millennials found investing to be intimidating or downright scary.
You can find the 18-page e-book here.