Barclays wants to disrupt the approach to loyalty programs

Barclays announces a strategic partnership with Payment Linked Loyalty technology business Bink

Barclays wants to disrupt the approach to loyalty programs. Source: hutterstock.com

Barclays has announced that it is partnering with the transformational payment and loyalty platform company Bink, in a deal that is set to digitalize the way customers engage with loyalty programmes.

The bank has committed to significant investment and will take a minority stake in the firm. Barclays and Bink will work in collaboration to deliver a new experience for customers.

Founded in 2015, Bink’s Payment Linked Loyalty platform uses unique technology to allow customers to link payment cards to loyalty programmes, enabling them to automatically collect loyalty points when they make a purchase with their linked payment card.

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