The team interviewed over 100 people in and outside the bank to gauge interest in the app
Deutsche Bank launched app tracking customers’ carbon footprint. Source: unsplash.com
Deutsche Bank has developed a prototype app called GreenR that helps to track consumers’ carbon footprint and helps them save money.
The mathematician from Mexico Lorena Saenz de Alba was the creator of the idea. After sharing her views, she and a team of five additional specialists, plus a coach, were assigned to design and create the app.
GreenR links directly to the Deutsche Bank accounts and translates consumer’ last 6 months of bank transactions. It checks from where and what customers eat, to how they move around – into how much C02 they produce.
Once a pattern emerges, GreenR will present a set of challenges designed to reduce the C02 footprint. For instance, it would help users to buy more local products, eat less meat, or cycle more. For things they cannot change, like needing to fly, they can offset their carbon footprint by investing in environmental projects.
We’ve reported that Italy-based Banca Mediolanum has introduced its own sustainable challenger bank Flowe. The new initiative aims to create tools that facilitate a sustainable financial lifestyle for its customers.
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