These are the findings of the new research from Barclays
With Valentine’s Day just around the corner and the nation set to spend a whopping £13.7 billion on celebrating love, new research from Barclays reveals the price tag of finding it.
The research reveals that the average Brit spends 4.5 years and goes on 18 dates before meeting ‘the one’, spending £92.50 per date and an additional £27.30 a year on dating tools (from apps to online dating sites) – a total bill of £1,784.
While food (£20.05) and drinks (£16.87) are two of the biggest costs on a date, Brits also spend an average of £18.10 making sure they are dressed to impress with new accessories and clothes.
It is perhaps unsurprising then that 44% of people surveyed admitted that they worry about the cost of dating and 18% of Brits revealed that they have had to dip into their savings to pay for a date. What’s more, 16% of people have had to turn down or limit the number of dates they can go on based on their finances.
To try and maintain both a healthy dating calendar and a healthy bank balance, one in five (21%) people set budgets for dates to make sure they don’t spend more than they can afford and over a quarter (29%) of people revealed they deliberately plan cheap dates to keep costs down.
The younger generation – those aged 18-24 – splash the most cash while on dates (£118.18), however, they are also more likely to split the bill fairly. In fact, 41% of people aged 18-24 think that costs on a date should always be split equally, while a quarter (26%) think that each person should only pay for what they had. Meanwhile, a significant proportion (43%) of those aged 55+ believe that the man should pay for everything on a first date.