The coronacrisis has shifted the buying behavior of Indians towards online commerce
Indian bank rolls out authentication program by Visa. Source: shutterstock.com
Visa has announced its collaboration with India-based Federal Bank thus presenting Visa Secure to the bank’s customers.
Visa Secure is the company’s global authentication program that leverages the latest 3DS protocol’s standards. It provides a faster checkout experience to users along with offering additional authentication steps in order to prevent fraud.
The program will also facilitate the shopping experience through such payment channels as web, mobile, and in-app. It is expected that the simplified authentication will decrease the level of the shopping cart abandonment as well.
We’ve reported that Mastercard has announced a partnership with tonik, a 2-year-old startup that recently received a bank license in the Philippines.
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