Major Indian credit card issuer partners with American Express

Alliance enables customers of India’s card issuer to access global benefits on the Amex network

Major Indian credit card issuer partners with American Express. Source: flickr.com

India’s largest pure play credit card issuer SBI Card and American Express have entered a strategic partnership. SBI Card’s top end premium products – SBI Card ELITE and SBI Card PRIME will be available on American Express’ global network.

Designed for the premium segment of credit card users in India, SBI Card ELITE and SBI Card PRIME on the American Express platform combine benefits from both partners to offer consumers an enhanced premium experience.

In addition, cardholders can gat access to American Express’ network benefits through local and global network offers, access to Elite tier membership,  complimentary domestic lounge program, access to VIP upgrades and privileges at hotels, restaurants and retail outlets around the world and unique experiences like pre-ticketing access to sporting and entertainment events such as Wimbledon and US Open.

India is a strategically important market for American Express, with all lines of businesses tapping into the digital payment acceleration in the country. In its turn, SBI Card will have products across four networks, thereby catering to the entire spectrum of users from mass to premium.

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