Mastercard removes its name from the logo

Digital payment company believes new logo fits better with a digital environment

Mastercard removes its name from the logo. Source: shutterstock.com

Yesterday Mastercard announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in the physical and digital worlds, and major sponsorship properties.

According to the company’s blog post, «the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape».

Reinvention in the digital age calls for modern simplicity. And with more than 80% of people spontaneously recognizing the Mastercard Symbol without the word ‘mastercard,’ we felt ready to take this next step in our brand evolution. We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own
Raja Rajamannar, chief marketing and communication officer at Mastercard

The red and yellow interlocking circles have been the hallmark of the Mastercard brand for more than 50 years.

Source: mastercard.com

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