Three Google tools available on Lightspeed platform
According to Ecommerce News, Lightspeed and Google have announced a partnership to help retailers as stores are re-opening.
Lightspeed will integrate some Google tools directly into its platform, at no additional cost, to boost local sales from retailers.
The integration enables omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform. This announcement follows after data from the latter shows that consumers are interested in shopping locally, but often still start that search online.
For example, searches for “local” + “business(es)” have grown by over 80% year over year, including searches like “local businesses near me” and “support local businesses”. And searches for “who has” + “in stock” even increased by more than 8,000%.
The collaboration between the two parties includes 3 tools that can be used directly in Lightspeed’s software. These are Google Local Inventory Ads, Google Smart Shopping Campaigns, and Google My Business.
The first tool allows retailers to reach local customers with local inventory ads. Thanks to these ads, nearby shoppers know what a retailer has in stock, which should lead to more visits to the physical store.
We’ve reported that Google is set to introduce a new hybrid work schedule.