Manufacturers are already using solutions to digitalize their company
According to Ecommerce News, B2B manufacturers are planning to accelerate their digital transformation this year in order to meet expectations of customers. At least 83% of them will increase their budget for investments into digital business strategies. In doing so, they hope to tap into new revenue streams.
A smaller group will maintain the same budget as last year (15%), while 2% of manufacturers will decrease their budget with 1% to 20%.
These findings come from the survey report commissioned by Intershop and Evident, carried out by Copperberg with more than 50 European B2B manufacturers with a turnover of at least €250 million. B2B manufacturers are willing to invest in digitalization.
According to 41% of respondents, this is due to the need to expand and tap into new revenue streams.
Interestingly, 24% of manufacturers also feel the need to create new business models, due to the global shift to digital solutions. Additionally, 19% want to improve productivity, revenue or cost reduction with the implementation of digital tools.
At least 71% of the respondents said their organizations are ambitious to take their digitalization to the next level in 2022. Of that group, 24% want to become market leaders with their digital business strategies.
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