When companies of all shapes and sizes attempt to attract new customers, the main focus tends to be on marketing and sales. However, this will only get you so far. If your website does not incorporate the principles of quality, user-friendly web design, you risk losing a potential client at the outset.
According to some studies, as much as 94% of all first impressions of a business are design-related. Poor web design is likely to turn potential customers away and make it more difficult for you to build a winning brand identity. That is why it pays to know the principles of good web design, and why they matter for your business.
The three principles of good web design
Accessibility is absolutely crucial for success. This is why good UX should be at the heart of all of your web design activities. Is it easy to navigate your site? Does your site work perfectly on mobile? Does media content load easily? Is your website accessible for those with impaired vision? Is your website cross-compatible with various OS systems? If the answer to any of these questions is “no”, it’s time to go back to the drawing board.
As you may have already heard, good search engine optimization (SEO) is a vital ingredient for a successful business. SEO describes the practices that a website owner can do to make their site appear higher on Google search results. This includes improving optimization, but it also means standard SEO practices such as using relevant keywords, having high-quality backlinks to your site, and optimizing for local search.
It is not enough to simply flood your website with as much content as possible. You will need high-quality, value-driven content in order to stay on top of search results and keep your site visitors coming back for more. What’s more, quality content positions you as an authority within your industry, making a compelling use case for why customers should choose your business over competitors.
Good web design in action
If you are in need of inspiration to see where good design can get you, you do not have to look very far. Let’s take, for example, some of the world’s largest streaming websites, such as Netflix and HBO. These sites have their own perfectly optimized pages to help direct users to the kind of films and TV shows they want to see.
They also go above and beyond to commission and purchase the very best, quality content for their site, in order to stand out from the competition. Some websites in the entertainment sector succeed by outsourcing all of these web design principles to a single service provider. One example is the $57 billion global casino industry.
In this increasingly competitive online entertainment industry, top platforms are now employing all-in-one turnkey casino software providers to make their websites more functional, optimized, and display the best high-quality content. With sites such as these, when there is so much competition in the sector, web design and ease of accessibility are crucial to attracting and retaining customers.
Meanwhile, e-commerce giants such as Amazon famously eschew “beautiful” web design for designs that are as functional as possible and designed purely to guide a customer down the sales funnel. From here, the content speaks for itself.
By following the essential principles of good website design, you can attract the leads you want and convert them into lifelong customers.