The share of online marketplaces grew amid the pandemic
Over half of European brands depend on online marketplaces: survey. Source: shutterstock.com
Ecommerce News has found that 59% of European companies depend on online marketplaces for their online sales. That’s up from 46% of American companies. In the pre-COVID-19 period, online marketplaces had a 28% share, while during the pandemic it increased to 38%.
Besides, 54% of European brands think their e-commerce potential is crippled by their logistical capabilities. And that’s why many retailers and brands turn to online marketplaces. However, they also think that relying on marketplaces isn’t sustainable and want to shift the balance more to their own e-commerce channels.
According to data, during the lockdowns, online sales doubled, while direct online sales quadrupled. In fact, 56% of European brands expecting their direct online sales to exceed 20% in three years from now.
We’ve reported that one of the top 5 marketplaces in Germany exits the market.
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