Belgians bought fewer services online but ordered more products
Ecommerce in Belgium was worth €10.26 billion in 2020, according to Ecommerce News. That’s a 10% drop compared to the situation one year before.
The report found that an average Belgian online shopper has also shopped more online than previously. At the same time, the average order amount has decreased. This has everything to do with the pandemic and the accompanying measures by the government. For instance, the closure of physical stores has led to more online purchases, which resulted in smaller orders, because consumers now had to buy everyday products online.
This is shown in the latest BeCommerce Market Monitor. According to data, online shoppers in Belgium spent a total of €7.5 million on the purchase of products in 2020. That’s about a third more than in 2019. The most growth was noticeable in the product categories consumer electronics (+93%), household electronics (+92%), and computer accessories (+66%).
She reflects on the 200,000 people who bought something online for the very first time last year, as a result of which the number of online shoppers in Belgium increased by 2%.
But while the number of products bought online increased, the online purchases of services decreased. In 2019, Belgian consumers spent €6.2 billion on services, but only €2.8 billion last year.
The report also found that the average Belgian shopper bought something online 15 times last year. In total, 126.8 million online purchases were made by consumers in Belgium. This is an increase of 12% compared to one year before. The average order amount went from €102 to €81.
We’ve reported that Dutch e-commerce nearly reached €30 billion in 2020.