Here’s new data on contactless payment transactions in the DACH region
According to Nets Group, the DACH region, until recently heavily reliant on cash and invoicing, has experienced a dramatic transformation in contactless adoption over the last 2 years.
For instance, in June 2019, overall contactless adoption in the DACH region was at just 40%. This rose quickly to 71% by June 2020 and by June 2021 over three-quarters of cashless transactions in Germany, Austria and Switzerland were contactless.
The average contactless rate is now 77% in Germany, 82% in Austria and 80% in Switzerland.
Such high levels of overall contactless adoption put the DACH region on a level field with the Nordics, which, despite being a highly digitised society, has also seen significant growth in contactless payments over the past 2 years.
In January 2020, average contactless adoption in the Nordics was at 56% This grew to 75% by January 2021. Norway saw extreme growth, with only 35% contactless adoption in January 2020 rising to 79% in January 2021
For merchants and their customers, these behavioural trends have brought significant benefits, including faster checkout and shorter waiting times. This is evident at supermarkets and bakeries, where almost everyone pays contactlessly (87% at supermarkets and 94% at bakeries, across the three DACH countries) when paying with a card or smartphone.
In most cases, neither PIN nor signature is necessary for amounts under €50, making the payment process far simpler and more convenient for all parties. Merchants also benefit from automated reporting, an overview of all payment flows on mobile devices and streamlined accounting processes.
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