Local businesses faced a slight rise amid the pandemic
According to Mastercard, 74% of European shoppers are now more likely to shop in their local communities than they were in 2019.
Meanwhile, 65%of Europeans say they have a newfound appreciation of community and local shops since the onset of COVID-19.
As to the top 3 reasons for people rediscovering shops on their doorstep, half of the respondents highlighted the shops’ convenience.
40% and 31% of the shoppers preferred local shops due to queues in bigger supermarkets and limits on travel, respectively.
Along with that, 77% of Europeans prefer to buy from someone they know while 72% trust recommendations made by local shopkeepers.
We’ve reported that small businesses were twice as likely as larger firms to have concerns about their survival during the pandemic.