Trustly to provide Alibaba.com’s European customers with online banking payments via Ingenico
Trustly’s payment solution is enabled for Alibaba.com through Trustly’s partner, global payment service provider Ingenico, and will provide an additional payment method for Alibaba.com’s European buyers. During its initial stage, Alibaba.com will launch Trustly’s bank payments in 16 European markets.
Online banking payments are one of the fastest-growing payment methods in Europe and are expected to surpass credit and debit cards in popularity for e-commerce purchases by 20242. Trustly’s online transactions fulfill European’s growing demand for paying directly from their bank account, as opposed to assuming credit. Merchants benefit from receiving a real-time confirmation when the payment is completed, while Trustly’s unique refund functionality reduces costs and administrative complexity when dealing with returns.
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