American Express’ subsidiary launches digital identity solution

A new solution empowers organizations to trust and verify who’s on the other side of digital interaction

digital identity solution

American Express’ subsidiary launches digital identity solution. Source: pixabay.com

Accertify has announced the launch of Digital Identity solution to help organizations deal with the growth in fraudulent online account openings and account takeovers.

The report states that this fraudulent activity is targeting accounts, including financial, retail, utility, dining, loyalty, and rewards.

The current rise in digital identity fraud is an important wakeup call that the stakes are high and fraudsters are no longer purely focused on monetizing stolen payment details. By pairing Accertify Digital Identity with our fraud and chargeback management products, we have the first end-to-end protection that helps organizations defend the entire customer digital journey – from account opening to log in, account activity, purchases, and chargebacks
Mark Michelon, President, Accertify

The company’s new solution analyzes billions of data points using machine learning, advanced behavioral analytics, and device intelligence technology. It calculates a trust score and associated reason codes for account activity in near real-time to help prevent fraud loss.

It also identifies unusual activity, such as successive account updates and automated bot attacks.

We’ve reported that Mastercard will join the ID2020 Alliance, a multi-stakeholder partnership dedicated to providing access to a viable form of legal identity.

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