BlueSnap launches embedded payments suite globally

BlueSnap now offers three products to allow flexibility and speed to market for software platforms looking to drive new revenue while enhancing user experience worldwide

BlueSnap

BlueSnap launches embedded payments suite globally. Source: BlueSnap’s Facebook

BlueSnap, a US-based payment orchestration platform, has launched its Embedded Payments and Payfac-as-a-Service offering for software platforms looking to scale their customer base globally.

BlueSnap has been helping software platforms monetise their payments for several years with their Integrated Payments for Platforms.

The new Embedded Payments and Payfac-as-a-Service suite expands and innovates on this to include three new products: BlueSnap Dash™, BlueSnap Relay™ and BlueSnap Flex™.

  • BlueSnap Dash™: The fastest speed-to-market offering, this is BlueSnap’s hosted turnkey solution.
  • BlueSnap Relay™: The quick-to-market, white-label Payfac-as-a-Service offering shields businesses from risk while simultaneously letting them brand it their way.
  • BlueSnap Flex™:  The branded Payfac-as-a-Service solution that leverages BlueSnap’s APIs while giving software platforms complete control.

These solutions are designed to help software platforms drive revenue growth, enhance the user experience, and increase product retention.

The traditional development cycle for payments processing infrastructure and global licensing takes up to three years in-house. This extended time to market puts software companies at risk of falling behind competitors and losing traction with customers. BlueSnap is on a mission to help empower platforms to reach customers globally and profit from a key, but often overlooked, part of the customer journey - payments. That’s why we’ve developed three tailored solutions for businesses so that they can crawl, walk, or run on their journey to become payment facilitators - choosing the best option for their growth cycle and the unique needs of their company
Ralph Dangelmaier, CEO of BlueSnap

The expansion comes amid growing demand for embedded payments among software firms worldwide, with the industry set to grow by over 40% to reach $124 billion in 2022.

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