First biometric card trial announced in Mexico

Mastercard announced the first regional test of biometric card technology in Mexico

First biometric card trial announced in Mexico. Source: shutterstock.com

Mastercard and Edenred announced the first regional test of biometric card technology in Mexico. The effort, focused on state benefits programs, features an embedded fingerprint sensor that provides an additional layer of security to verify the cardholder’s identity for in-store purchases.

The Administration for Sonora state is committed to technological innovation and the introduction of the biometric card for social benefits programs reflects this commitment. Our beneficiaries will experience greater security when receiving and using their benefit, since the cardholder’s identity is protected and only the owner of the card can use it
Manuel Puebla Espinoza de los Monteros, Secretary of Social Development in Sonora

The biometric features can be implemented on any Mastercard card product (credit, debit, prepaid) and work with existing EMV card terminals globally, helping merchants enhance the shopping experience without requiring any hardware or software upgrades.

Issuers can leverage the biometric match data to increase their approval rates and help reduce the potential of card-present fraud. Benefit program providers can glean greater insight into user spending and show their commitment to technology and innovation.

SEE ALSO: Face recognition technology to change the world

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