Klarna’s launch will help Portuguese retailers adapt to a shifting retail landscape
Klarna has officially launched in Portugal, enabling Portuguese consumers to shop online and split their purchases into 3 interest-free equal payments through the Klarna app. In addition, they will also be able to pay in 3 when checking out at integrated partner retailers, such as Tradeinn, Sklum, Blackpeach or ISTO, with more Portuguese and international brands to follow soon.
Klarna’s launch of an interest-free and fee-free alternative to high-cost credit comes as Portuguese consumers actively turn away from credit cards, according to the press release.
In the Klarna app, consumers will be able to ‘Pay in 3’ at any online store, regardless of whether they are a Klarna retailer or not, thanks to the ‘Shop Anywhere’ service.
The Klarna app provides a shopping browser with a broad range of solutions and features such as unlocking deals and price drop alerts, managing payments, and delivery tracking. Consumers will soon be able to collect Klarna loyalty cards, access even more money-saving tools, and participate in live shopping events.
We’ve reported that nearly half of all product searches are initiated on marketplaces.