Klarna officially entered one more market

Klarna’s launch will help Portuguese retailers adapt to a shifting retail landscape

Klarna Portugal

Klarna officially entered one more market. Source: facebook.com

Klarna has officially launched in Portugal, enabling Portuguese consumers to shop online and split their purchases into 3 interest-free equal payments through the Klarna app. In addition, they will also be able to pay in 3 when checking out at integrated partner retailers, such as Tradeinn, Sklum, Blackpeach or ISTO, with more Portuguese and international brands to follow soon.

Klarna’s launch of an interest-free and fee-free alternative to high-cost credit comes as Portuguese consumers actively turn away from credit cards, according to the press release.

In the Klarna app, consumers will be able to ‘Pay in 3’ at any online store, regardless of whether they are a Klarna retailer or not, thanks to the ‘Shop Anywhere’ service.

The Klarna app provides a shopping browser with a broad range of solutions and features such as unlocking deals and price drop alerts, managing payments, and delivery tracking. Consumers will soon be able to collect Klarna loyalty cards, access even more money-saving tools, and participate in live shopping events.

I am excited to launch Klarna in Portugal, a country with a population of early digital adopters who have already started to actively turn away from high-cost credit options. We look forward to offering Portuguese consumers more sustainable shopping and payment options. At Klarna, we believe that everyone deserves a better way to shop, pay and bank with more control, transparency and flexibility. We're here to help create choice and more competition, which is in the best interest of the consumer
Sebastian Siemiatkowski, Klarna's Co-founder and CEO

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