The UAE became the first country in the region to be supported by Mastercard on Click to Pay
Mastercard cardholders in the UAE can now use the Click to Pay service, according to the official announcement.
That will allow UAE consumers to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants.
The Click-to-Pay feature is based on the EMV Secure Remote Commerce industry-standard. It aims to make the online checkout experience simple for consumers by replacing time-consuming key entry of personal account numbers and information at checkout with a digital checkout button that keeps the underlying card on file data protected by industry-standard security.
This new solution is expected to reduce fraud risk, with a potential for higher approval rates and fewer abandoned shopping carts. With 57% of consumers in the UAE saying that a secure checkout is fundamental for a good shopping experience, the Click to Pay icon at checkout will further instill consumer confidence and trust.
We’ve reported that Mastercard launches debit card for retirement savings in Germany.