Users get a fully immersive experience that can be easily accessed using a mobile device
Mastercard announced the launch of a new augmented reality (AR) app letting cardholders see, explore and access the benefits of their Mastercard.
The app provides a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life.
Study shows that rewards continue to drive consumer satisfaction with cards. However, only a third of the cardholders completely understand all the benefits available to them.