The launch of latest technology would make every in-store interaction unique and meaningful
Mastercard and Diane von Furstenberg announced a collaboration aimed to digitalize the in-store experience for consumers. The technology they want to launch will provide informed product recommendations and store performance analytics, as well as digital discovery and engagement through QR codes.
The integration of Mastercard digital retail technology at the DVF shop will enable visitors to explore the in-store art gallery through computer vision technology. This way, they will learn of the custom-curated stories on the selection of the woman and their contributions spotlighted in the DVF gallery.
Along with that, QR codes shared throughout the store allow shoppers to discover the history of the print, design and recommended styling methods, as well as additional product information.
Furthermore, store workers get visibility on overall performance compared to specific commercial KPIs. Besides Mastercard digital retail technology provides object recognition via the device to easily share product information.
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