Mastercard to enhance shopping experience for fashion retailer

The launch of latest technology would make every in-store interaction unique and meaningful

Mastercard and Diane von Furstenberg

Mastercard to enhance shopping experience for fashion retailer. Source: shutterstock.com

Mastercard and Diane von Furstenberg announced a collaboration aimed to digitalize the in-store experience for consumers. The technology they want to launch will provide informed product recommendations and store performance analytics, as well as digital discovery and engagement through QR codes.

Connecting is really important, especially if you want to be a brand that stands out to consumers today. With this technology, DVF has the unique opportunity to bring our customers on a journey, allowing them access to content that brings them closer to our brand story. We are thrilled to partner with the team at Mastercard to create a truly unique experience within our flagship store
Diane von Furstenberg

The integration of Mastercard digital retail technology at the DVF shop will enable visitors to explore the in-store art gallery through computer vision technology. This way, they will learn of the custom-curated stories on the selection of the woman and their contributions spotlighted in the DVF gallery.

Along with that, QR codes shared throughout the store allow shoppers to discover the history of the print, design and recommended styling methods, as well as additional product information.

Furthermore, store workers get visibility on overall performance compared to specific commercial KPIs. Besides Mastercard digital retail technology provides object recognition via the device to easily share product information.

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