Mastercard to launch an API based digital platform

Mastercard enables banks and merchants to rapidly innovate with a new digital platform 

Mastercard to launch an API based digital platform. Source: newsroom.mastercard.com

Mastercard introduced the Mastercard Innovation Engine, an API based digital platform that enables issuers and merchants a simplified path to deploying digital capabilities and experiences to their customers. The plug-and-play platform brings together Mastercard assets and fintech services to deliver digitally integrated solutions and consumer experiences through a single connection.

The first solution built leveraging the Mastercard Innovation Engine focuses on contextually-relevant and personalized digital engagement and servicing. Created in collaboration with Flybits and Kasisto, the Mastercard Contextual Engagement Solution provides US issuers and merchants a seamless digital channel for consumers to understand, interact and maximize their card benefits and rewards.

The solution is powered with near real-time triggering capabilities and end-to-end digital servicing and leverages a variety of Mastercard solutions and services. The data contextualization capabilities of Flybits, and the conversational capabilities of Kasisto enable personalized offerings and experiences to be delivered to the right customer at the right time, providing value to today’s digitally-savvy consumer while also helping issuers and merchants reduce costs.

In the coming months, Mastercard says it will introduce additional solutions offered through the Mastercard Innovation Engine that will focus on further enabling bank and merchant partners to deliver digital experiences to consumers.

SEE ALSO: Business personalization: do’s and don’ts

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