Nearly 87% of customers feel comfortable paying by card
Consumers and merchants consider cards as the favored payment method in Europe. Payments Europe’s survey explained that cards still provide more added value than any other payment method, although new players have entered the European market, Ecommerce News reports.
According to the poll, nearly 9 in 10 consumers across Europe feel comfortable paying by card, whereas 90% of retailers say that the card’s benefits outweigh any associated costs.
49% of consumers prefer cards for its convenience, 35% of them for its speed, and 36% use cards due to their complementary insurance. At the same time, 40% of users choose cards for its retailer acceptance and cashback on purchase (35%).
As to the merchants, the main benefits of card payments compared to other methods are guaranteed payment (53%), increased sales (44%), and access to a broader customer base (38%).