SCA rules to boost mobile payments in the UK
Following the news that the Strong Customer Authentication rules launched in the UK on Saturday 14th September, Samuel Murrant, Senior Payments Analyst at GlobalData, offers his view on the change.
He believes the new EU rules will undermine the convenience of contactless card transactions, potentially providing an opportunity for mobile wallets to take a more prominent place in the market.
The UK is a nation of contactless card enthusiasts, Murrant says, with 68% of consumers surveyed by GlobalData in 2019 reporting that they use a contactless card to make payments at the point of sale. The use of contactless cards is primarily driven by their convenience compared to cash and other cards, and introducing a point of friction (PIN entry) for transactions on a regular basis will reduce the convenience of these cards. By comparison, mobile payment options will appear more convenient, since the user never needs to enter a PIN.