61% of users are about to continue using this comfortable and secure payment method
The Strawhecker Group and the Electronic Transactions Association have released a report on their customers’ spending during the holiday season.
It shows that customers are using different types of payments while trying to shop safely. More than 72% of customers will primarily shop electronically.
However, the main methods of using this payment type are credit/debit cards, contactless cards, and digital wallets. Traditional credit/debit cards are rated the number one choice in the customer report. These are followed by one-click payment options and digital wallets.
In fact, customers mostly use fast and secure online payment methods. The survey shows that 81% of customers have used one-click payment methods, and 37% use these features frequently. Customers register for this service once to access their cards and then make purchases at retail stores with one click.
According to data, 61% of customers who used the contactless payment method were satisfied.
At the same time, online in-store pickup and roadside pickup were tried by 27%, digital wallets by 25%, and gift delivery services by 27%.
The virus crisis speeds up widespread card use and the ease of digital payment. Customer spending on credit/debit cards in the United States has increased by 32% since the COVID-19 beginning. In the segments of sporting goods stores, bicycle stores, sports apparel stores, and home supply stores, customers’ use of credit/debit cards increased by 30%.
We’ve reported that nearly two-fifths of UK shoppers plan to participate in the Black Friday promotional period this year.