The report shows what Gen Zers, Millennials and Gen Xers are shopping for, using Klarna’s payment solution
Klarna reveals that its ‘buy now, pay later’ option is more popular than ever, with 1.1 million active app users per month across the US.
Besides, the data highlights that American consumers are shifting their e-commerce spending away from apparel toward health, beauty and leisure products since the lockdown continues.
At the beginning of April, the apparel, footwear and accessories category’s share of all purchases decreased by 11% among Gen Zers. Among Millennials and Gen Xers it dropped by 9% and 10%, respectively.
Although, Gen Zers increased their share of spending on health and beauty products by 20%. Meanwhile, millennials and Gen Xers both raised their share of spending on the category slightly.
As to the leisure, sport and hobby items, Klarna’s users increased their share of spending up 6% among Gen Zers, up 5% among millennials and up 10% among Gen Xers.