Klarna managed to identify what product categories Gen Zers, Millennials, and Gen Xers are shopping for most
Klarna discovered that American consumers are shifting their share of e-commerce spending toward apparel, footwear, and accessories during the lockdown.
The report is suggesting they are probably focusing on personal comfort. This way, they are creating home environments that will allow them to spend the next weeks mostly indoors.
As to the statistics, the apparel category’s share of purchases among Gen Zers, Millennials, and Gen Xers was 18%, 13%, and 4% respectively.
Besides, the home and garden category share of all purchases grew among these 3 age groups as well, growing by 9%. But at the same time, interest in leisure, sport and hobby products across Gen Zers, Millennials, and Gen Xers fell, as of the end of March.