Today’s growth rate is almost double the weak 2.1% seen during the 2018 holiday season
According to the National Retail Federation, 2019 holiday retail sales increased by 4.1% over the same period in 2018 to $730.2 billion. In addition to that, online sales were up 14.6% over the year before at $167.8 billion.
October’s NRF forecast revealed that 2019 holiday sales during November and December would boost between 3.8% and 4.2% for a total of between $727.9 billion and $730.7 billion. The forecast called for online sales to increase between 11 percent and 14 percent to between $162.6 billion and $166.9 billion.