Alibaba reports a Singles’ Day sales record

That’s an increase of 26% compared to 2019

Alibaba

Alibaba reports a Singles’ Day sales record. Source: alibabagroup.com

Alibaba Group has revealed that the 11.11 Global Shopping Festival generated $74.1 billion in gross merchandise.

The Alibaba digital infrastructure handled 583,000 orders per second during the peak of activity, the report states. Besides, Cainiao Network processed more than 2.32 billion delivery orders cumulatively over the 11-day period.

Over the past 12 years, innovation has been at the heart of 11.11 and along the way, it became a global consumer festival. 11.11 is defined by our consumers, merchants, and our partners across the ecosystem, and also a beneficiary of all the support from society. We will continue to focus on developing our digital infrastructure in the service of empowering merchants of all sizes to find a path to success in the digital economy
Jiang Fan, President of Taobao and Tmall

In fact, 250,000 brands in total participated in 11.11 this year, of which 31,000 are overseas brands. Within these overseas brands, 2,600 participated in 11.11 for the first time.

Along with that, 357 emerging brands became top sellers in their respective subcategories. Over 1,800 emerging brands surpassed their GMV from 11.11 last year and, of these, 94 emerging brands enjoyed sales growth of over 1,000%.

AI customer chatbot handled over 2.1 billion queries during the 11-day period.

We’ve reported that Alibaba and BMW signed a Memorandum of Understanding (MoU) for a strategic partnership in Beijing.

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