That’s an increase of 26% compared to 2019
Alibaba Group has revealed that the 11.11 Global Shopping Festival generated $74.1 billion in gross merchandise.
The Alibaba digital infrastructure handled 583,000 orders per second during the peak of activity, the report states. Besides, Cainiao Network processed more than 2.32 billion delivery orders cumulatively over the 11-day period.
In fact, 250,000 brands in total participated in 11.11 this year, of which 31,000 are overseas brands. Within these overseas brands, 2,600 participated in 11.11 for the first time.
Along with that, 357 emerging brands became top sellers in their respective subcategories. Over 1,800 emerging brands surpassed their GMV from 11.11 last year and, of these, 94 emerging brands enjoyed sales growth of over 1,000%.
AI customer chatbot handled over 2.1 billion queries during the 11-day period.
We’ve reported that Alibaba and BMW signed a Memorandum of Understanding (MoU) for a strategic partnership in Beijing.