Alibaba had generated $38.4 billion in just 24 hours by the time 11.11 ended
The e-commerce and media giant Alibaba Group has been carrying out the 11.11 world’s largest shopping festival for 11 years. In comparison to the year 2018, when the total income estimated by $30.8 billion, the 2019 global sale’s profit reached up to $38.4 billion.
Along with that, the total number of delivery orders also reached a new high: 1.2 billion comparing to last year’s 1 billion. The top 10 countries selling to China through Alibaba’s cross-border platforms were Japan, the US, Korea, Australia, Germany, France, the UK, New Zealand, Italy, and Canada.
Alibaba says that 100 million new users participating in the festival came from rural areas, meaning that China’s consumption growth is happening.
Ten global brands, including Olay and Shiseido, have managed to incubate more than 50% of their new products with Tmall this year. In addition to that, cosmetics brand MAC sold 60,000 units of a limited-edition, just-for-11.11 lipstick in five minutes of pre-sales.
As to the delivery process, Alibaba admitted to making it as much sustainable as possible. Cainiao Smart Logistics Network had delivered 100 million packages before 8 a.m. on Monday, just eight hours into 11.11.