The recent entrance of AliExpress in Spain is a key driver of this growth
According to E-commerce News, Spanish e-commerce is predicted to grow faster than other countries in Western Europe over the next 3 years. It is believed that AliExpress is one of the major factors responsible for the development. For the Alibaba Group, Spain is the starting point of its growth in Western Europe.
In 2020, Spanish e-commerce is estimated to exceed 12.5%, making it worth over €29 billion. Meanwhile, the online retail industry in Spain is expected to reach over €37 billion by 2023.
Since Spanish consumers are more price-conscious, they are looking more towards online marketplaces like AliExpress with its budget-friendly offers.
Despite its popularity among Spanish consumers, AliExpress has to compete with Amazon, the biggest e-commerce company in Spain. Besides, both online marketplaces host a lot of Chinese sellers, that represent over 50% of all active merchants on Amazon Spain.