Amazon set to top the UK cooking & baking market in 2019
Amazon is set to top the cooking & baking market for the first time in 2019, according to GlobalData. Its report: ‘UK Cooking & Baking 2019-2024’ shows that Amazon’s share of the market will increase to 6.2% in 2019, up by 0.9ppts on last year, leaving former market leader Sainsbury’s behind with a share of 5.3%.
GlobalData’s report also reveals that Amazon is now the third most considered retailer for cooking & baking purchases with 25.8% of shoppers considering it, compared to only 8.8% in 2017.
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