Brands are going beyond consumer expectations to offer something more than just the ordinary
According to GlobalData, the Asia-Pacific (APAC) region is aiming to create unique and innovative products to satisfy the requirements of the experimental consumers.
GlobalData reveals that 39% of consumers in APAC are influenced by the ‘uniqueness’ of the product. It makes brands to quickly respond to a rapidly changing buying behavior and focus on product differentiation.
To fulfill customers’ expectations, manufacturers need to identify the main benefits of the product and then supplement the product proposition with features that fit other mega-trends.