Asian consumers increasingly look for uniqueness – research

Brands are going beyond consumer expectations to offer something more than just the ordinary 

Asian consumers

Asian consumers increasingly look for uniqueness – research. Source: shutterstock.com

According to GlobalData, the Asia-Pacific (APAC) region is aiming to create unique and innovative products to satisfy the requirements of the experimental consumers.

GlobalData reveals that 39% of consumers in APAC are influenced by the ‘uniqueness’ of the product. It makes brands to quickly respond to a rapidly changing buying behavior and focus on product differentiation.

To fulfill customers’ expectations, manufacturers need to identify the main benefits of the product and then supplement the product proposition with features that fit other mega-trends.

In APAC, the Ordinary to Extraordinary trend is more relevant in personal care, household care, and baby products. For instance, Trans-Tasmanian brand Cold Power Clean & Smooth detergent offers laundry detergent features a new formula with a special ingredient that works during the wash to make ironing easier. In addition, department store franchise Shinsegae has launched Stonebrick in South Korea as a make-up system with a modular packaging format to maximize the portability of cosmetics products that is reminiscent of Lego to attract young trend-savvy consumers
Shagun Sachdeva, Consumer Insights Analyst at GlobalData

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