39% of American customers tend to go into physical stores on Black Friday
According to the Genesys survey of 800 American adults, surprising gender and generation gaps in Black Friday are likely to appear.
This year, 39% of American customers tend to go into physical stores on Black Friday, whereas 61% of them answered they didn’t plan to go there. The chief cause for what poses difficulty for retailers is that 28% claim they used to go shopping on Black Friday but have stopped. There are three main causes for not planning to go into physical stores on Black Friday 2019: the shops are too crowded (37%), the price reductions are not worth the inconvenience (25%), and because of online shopping is easier (27%).
In contrast to the gender stereotypes, the survey results find American men (45%) are more interested in Black Friday physical store shopping than women (33%).
As to the age groups, millennials from 24 to 34 years old are the largest age group planning to go into physical stores, at 51%. Meanwhile, the 25-34 age group (27%) is more likely to feel online shopping is easier than dealing with the chaos that is Black Friday.
And finally, people at the age of 55-64 are the least likely age group to say they plan to go into physical stores this Black Friday (18%).
According to the geographical aspect, respondents of the Western region (47%) intend to go into physical stores, whereas Northeasterners (35%) prefer online shopping.
SEE ALSO: How to Prepare for Black Friday