Carrefour introduced new online shopper experience

This type of service is the first of its kind in France

Carrefour

Carrefour introduced new online shopper experience. Source: unsplash.com

Carrefour has launched a new “personal shopper” home delivery service.

Carrefour is testing a new app called OK Market! which provides a “personal shopper” home delivery service, featuring a wide selection of products, speed and personalised touch:

  • Carrefour’s product selection – with over 20,000 food products, including cut-to-order products
  • A same-day delivery service, with timeslots selected by the customer. At launch, delivery will be possible three hours after the order has been placed, and express service will be available in the next few months;
  • Quality of service thanks to direct contact with a “personal shopper”. Customers can ask their shopper to add extra products if they forget anything once they have placed their order. They can also approve any substitute products and any decisions that have to be made about fruits and vegetables. The whole conversation takes place over a chat integrated into the OK Market! app, and customers can also call or contact the shopper throughout the order experience.

OK Market! is currently undergoing a test in a few Carrefour stores. These tests will allow Carrefour to ensure quality before the service is extended to other towns.

The service will then be open to other retailers, and will function like a marketplace, so customers can shop at all partner brands and stores.

A personal shopper platform that Carrefour has already rolled out in three countries.

The personal shopper service is based on Carrefour’s Bringo platform. This platform proved highly successful in 2020 and 2021 in Romania, where the service accounts for 46% of the e-commerce market.

In Romania, the Bringo app is used by more than 2500 stores:  Carrefour supermarkets in 38 cities, as well as more than 350 pharmacies, florists, wine merchants and toy stores. New services have been added over the last few months, including a 30-minute delivery service.

In Belgium, the same platform was launched under the “Ship-To” brand. It is available in four cities and supports nine Carrefour Market stores.

In June 2021, Carrefour Argentina launched the Bringo service in Buenos Aires.

Based on the success of these rollouts, Carrefour now plans to gradually launch its shopper service across the other geographies in which it operates.

I'm delighted with the launch of OK Market! in France, which shows just how agile we are when it comes to launching and testing additional services which help us to stand out from the competition. This new service combines the very best of digital and bricks-and-mortar retail, providing our customers with a unique experience for their weekly shopping. After Romania, Belgium and Argentina, France – our main country – was the logical next step for offering this service to our customers
Elodie Perthuisot, Carrefour Group's Executive Director of E-Commerce, Data and Digital Transformation

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