Carrefour introduces online grocery marketplace in France

The company wants to fulfill customers’ preferences for organic, natural, and healthy products

Carrefour France

Carrefour introduces online grocery marketplace in France. Source: shutterstock.com

According to Ecommerce News, Carrefour has launched an online grocery marketplace in France. The platform will provide up to 100,000 products from more than a hundred different retailers by the end of 2020.

The report states that the company created the marketplace on its French e-commerce website, Carrefour.fr. This way, Carrefour wanted to enlarge its product range by selling complementary products.

To meet consumer expectations, the entire Carrefour ecosystem has been undergoing a transformation over the past two years so as to promote the food transition and ensure digital solutions that will simplify daily life for all French consumers
Elodie Perthuisot, executive director of e-commerce and marketing for Carrefour France

We’ve reported that Berlin-based retailer KaDeWe has announced the rollout of its online webstore that includes at least 3,000 articles from 100 different suppliers.

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