The sales translated to the biggest online shopping day
This year’s Cyber Monday saw a 15.1% increase in sales, a surge that is up to $10.8 billion in holiday sales.
Throughout the holiday season, sales are expected to increase. Curbside pickup is also expected to gain more momentum as holiday shoppers avoid shopping delays and crowds.
The increase in sales is based on an analysis of e-commerce leading merchants in the United States.
However, even with the increase, the figures fell short of a forecast of $12.7 billion by Adobe.
While the original forecast was $189 billion, Adobe adjusted the forecast to $184 billion. The Cyber Monday orders for curbside pickup increased by 30% from 2019. Also, 37% of digital sales were made via mobile devices.
Consumers spent $2.7 billion in the final hours of Cyber Monday sales. This was 25% of the day’s sales revenue.
A total of $5.1 billion in e-commerce sales was also seen on Thanksgiving Day. This is an increase of almost 22% compared to last year. Black Friday sales also increased to $9 billion, which is a 22% increase.
Target and Walmart rolled out deals to compete with Amazon Prime Day, with more sales planned for the weeks ahead.
The coronavirus pandemic reduced massive lines and overnight crowds outside physical retail stores. Sellers also planned the sales ahead by ensuring deliveries were seamless and warehouses stocked.
We’ve reported that the 11.11 Global Shopping Festival generated $74.1 billion in gross merchandise.