The latest figures come from Handelsverband Deutschland
According to Ecommerce News, e-commerce in Germany is predicted to increase by 9% this year. This means the German online retail industry could be worth 57.8 billion euros at the end of 2019. The growth rate of German e-commerce has slowly been decreasing in the last few years.
The latest figures come from Handelsverband Deutschland, which did not only share e-commerce statistics, but also about the whole retail industry in Germany. According to the retail association, the business-to-consumer e-commerce industry in Germany was worth 53.3 billion euros last year and is now predicted to increase by 8.5%. If this happens, e-commerce in Germany will be worth 57.8 billion euros at the end of this year.
When we look at the total retail industry in Germany, companies are divided about its growth. For the year 2019, 35% of companies surveyed expect a decrease in sales, 32% expect an increase, while the remaining 33% think the total retail sales will stagnate.
But when asked about the online sales expectations of the multichannel industry, 64% expect an increase, while only 11% think these sales will decrease in the current year.