Despite the fact that consumers in Austria like online shopping, apparently they avoid doing this at local online stores
According to Ecommerce News, only 8% of all online sales generated in Austria go to a purely Austrian e-commerce company.
Data reveals that 64% go to foreign retailers, such as Amazon, Zalando, and H&M, where Amazon alone accounts for 11.3% of all online sales. The remaining 28% goes to companies having an Austrian branch but are in foreign hands, such as MediaMarkt or Otto.
It’s estimated that e-commerce in Austria is worth €8 billion, excluding online travel agencies and meal deliveries.
The first pure Austrian e-commerce company E-tec, with its headquarters in Austria, can be found on the 7th place. Other Austrian online retailers are Electronic4you (8th place), 0815 Online Commerce (12th), XXXLutz (21st), Lemon Technologies (24th), Interspar (26th) and Steiner Shopping (27th).