One out of three online shoppers now orders products online several times per week
Ecommerce News reveals that German e-commerce was worth €72.6 billion in 2019. That’s an increase of 11.6% compared to the situation a year before.
The shoppers ordering several times a week and a significant increase in order volume through mobile devices are believed to drive the growth.
Data shows that one in three orders is placed with the use of a smartphone or tablet, while five years ago, the mobile share was just 20%.
Furthermore, nearly 95% of consumers revealed they were satisfied or very satisfied with their online shopping experience, compared to 93.9% in 2018.
Nowadays, in Germany, there are 47% of online sales happened on marketplaces, 35% on the websites of multichannel providers and 15% on those of online-only players.