German perfumery chain goes online & extends its range of products

The company wants to offer fashion through this platform

German perfumery chain goes online & extends its range of products. Source: shutterstock.com

Perfumery chain Douglas wants to further expand its online business by launching an online marketplace. The company won’t stick to perfumes and make-up, it also wants to offer fashion through this platform, Ecommerce News reports.

Tina Mueller, CEO at Douglas, said that the company wants to significantly increase its sales online. Last year, the company’s online revenues were worth 423 million euros and for this year, they should increase to about half a billion euros, the CEO says. In the first quarter of the current financial year, the digital business increased by 36.9%.

Douglas has physical stores and online shops in 21 countries across Europe.

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