German retail group acquires online platform

The acquisition price hasn’t been disclosed

Schwarz Gruppe

German retail group acquires online platform. Source: shutterstock.com

According to Ecommerce News, Schwarz Gruppe, who owns Lidl and Kaufland, has acquired Real.de from SCP Group.

The report highlights that SCP Group didn’t own Real for very long as in February 2020, the company acquired Real from Metro AG.

In the future, Real.de is planned to operate under the name Kaufland, as part of Schwarz Gruppe’s digital business.

The marketplace is expected to complement the group’s stationery business. It is also anticipated to expand the offer for customers and trading partners across Germany and abroad.

Real.de is an essential component of our future offering. The combination of brick-and-mortar business and online trading will open up additional opportunities for us. This will also offer new advantages for our customers
Rolf Schumann, Chief Digitalization Officer of the Schwarz Group

We’ve reported that Lidl UK reportedly plans to launch its online shop later in 2020. The e-commerce website will focus on selling wine, spirits, and non-food items, instead of groceries.

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