Here’s how coronacrisis impacted return rate

People have ordered more, but proportionally returned less

return rate

Here’s how coronacrisis impacted return rate. Source: shutterstock.com

According to Ecommerce News, the pandemic has led to a surge in online shopping, although consumers aren’t returning more.

Online retailer Otto Group has found that this change can be explained by the fact German customers are now shopping more consciously and closer to their needs.

Online shoppers now buy more items in product categories such as electronics, furniture, home and garden, home textiles, and apparel.

Over the past months, Otto recorded a drop in the return rate of 5%, compared to the same period last year.

The purchasing behavior has obviously changed during the corona crisis – from emotion-driven spontaneous purchases to inspiring but more conscious coverage of need. It’s not yet possible to predict whether these changes will persist and, in addition, correspond to a generally more conscious purchase pattern among customer
Marcus Ackermann, Otto Group Board Member for Multichannel Distance Trading

The Baur Group, also part of the Otto Group, saw a significantly lower return rate, one that was 7% compared to 2019.

Meanwhile, the Witt Group saw a reduction in the return rate of at least 2% across all of its brands.

At the same time, online retailer Heine, which was integrated into the Witt Group at the end of 2019, saw a drop of 7%.

We’ve reported that the American oldest apparel brand Brooks Brothers filed from bankruptcy after the pandemic hit its sales and disrupted the effort to fulfill business strategy changes.

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