The majority of US small-business owners selling through online marketplaces claim their income has improved
The study of eBay’s Global Marketplace Index (GMI) reveals that for small enterprises, selling through online marketplaces has increased their income.
For example, 44% of US small-business owners state that selling through online marketplaces keeps their physical stores open. 23% of respondents answer they were able to reinvest in their communities thanks to the additional income from online selling.
Meanwhile, 33% of US small businesses with annual marketplace sales bigger than $200 thousand use this income to reinvest in their community.
The study shows that 77% of US small-business owners surveyed agree the income from an online business gives them financial safety.
In addition to that, about half (48%) of US respondents have been able to get out of debt using the money they make from marketplaces.
The survey unveils that 37% of small business owners managed to rebuild their savings after an economic downturn, whereas 31% have been able to save for a child’s education. 30% of respondents say they’ve used the money to pay their mortgage.