A lot of consumers began their shopping early this year, with some starting before November
According to NRF report, November retail sales increased 0.1% seasonally adjusted over October, growing also up 2.1% unadjusted year-over-year.
November 2018 was unusually strong with 4.7% income over the year before, whereas December was down 0.2 percent from the past year.
Surveys showed that 39% of customers planned to begin holiday shopping by Halloween. Another part of surveyed revealed they had completed on average 52% of their shopping as of the Thanksgiving Day weekend.
NRF predicts that November and December holiday retail sales will rise between 3.8% and 4.2% coming to a total of between $727.9 billion and $730.7 billion.