Lazada largely replicates both the user interface and e-commerce model of its Chinese counterparts
The annual 11.11 sale this year was a groundbreaking revelation for the Lazada Group. Southeast Asia’s e-commerce leader attracted nearly 10 million more users during this day, simultaneously doubling the number of sellers compared to the previous year.
The sale statistics are amazing. Within these 24 hours of crazy shopping deals, a total of 26 brands recorded sales of over $1 million, while more than 4,000 sellers earned over $10,000. Over 1.5 million items were shipped from Lazada warehouses across Southeast Asia in one day, with the fastest delivery reaching its destination in 80 minutes in Malaysia.
We should note that this Singapore-based e-commerce platform has hosted its own sales since last year and is already showing amazing results.
What is Lazada
As you may have already guessed, Lazada Group is majority-owned by Alibaba. Their online shopping platform Lazada operates in major countries of Southeast Asia: Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam. Lazada offers a lot of product categories such as beauty, fashion, consumer electronics, household goods, pet supplies, toys, digital goods, mobile devices, automotive accessories, sports equipment and groceries.
The group owns its first and last-mile delivery arm, Lazada Express, supported by approximately 100 logistics partners. That enables fast and hassle-free shipping as well as the return of goods.
Lazada’s online platform is supplemented by a few mobile solutions. Android and iOS apps for customers, and the Seller Center Android app, bring mobile convenience to all retail participants.
The company has also introduced LiveUp, a membership program that adds perks for using lifestyle services such as shopping, entertainment and ridesharing, to Singapore’s tech-savvy digital consumers.
Shopping & Payment
Lazada largely replicates both the user interface and e-commerce model of its Chinese counterparts.
Registering for a Lazada buyer’s account is fast and easy. Find a “signup” button and register using your mobile number or email address. You can also simply connect your social media account via Facebook or Google+. You’ll receive an email notifying of your successful registration.
Later on, you can log in with your password, or with the SMS verification code, which is very useful for forgetful shoppers who can’t keep in mind all those fancy passwords they use for various platforms.
Browse through the product categories, or check the best deals in sections such as Flash Sales, Collections, Most Popular, brand stores at LazMall, or items shipped internationally from Global Collections. Don’t forget to look through those offers which have been Selected for You by AI based on your search and purchase history.
When you choose a product you like, you can select a model/colour/size, read item specifications and detailed customer reviews, find out the price and terms of delivery. You can also visit the selling store for making a bulk purchase or chat with the seller about any missing details. Customers can immediately see the store’s ratings including the percentage of timely deliveries and quick responses.
In order to finalise your order, you can add an item to the shopping cart or make a quick purchase using the “Buy now” button.
Lazada partners with AliPay to power their financial services. That is a third-party mobile and online payment platform, established in 2004 by Alibaba Group. Alipay is used in smartphones with the Alipay Wallet app. It also allows online check-out on most Chinese-based websites such as Taobao and Tmall.
Alipay is conceptually similar to Apple Pay, WeChat Pay and PayPal because it overlays traditional card payment methods. Although users receive an immediate notification of the transaction, the actual settlement time depends on the payment method and shopping means. For many Chinese e-commerce platforms, the amount paid by the customer is transferred to the seller only after the delivery confirmation. Until that time, the money amount is “frozen” in the client’s account. That facilitates returns in cases when sellers don’t stick to their side of the agreement.
At the product webpage, customers can see the applicable terms for an item’s return as well as the availability of any warranties.