Ikea’s online sales grew over 70% over last year

The company has shared stats of the financial year 2021, which includes September 2020 up to the end of August 2021

Ikea

Ikea’s online sales grew over 70% over last year. Source: pixabay.com

According to Ecommerce News, Sweden-based furniture retailer Ikea managed to grow its online presence last year.

In fact, its online channels welcomed more than 5 billion visitors and online sales increased with 73%. Even though most offline stores have opened, online sales now account for 26% of Ikea’s total sales.

In a press release, Ikea states that it has reached a total sales amount of €41.9 billion. This is a growth of 5.8% compared to last year, when it reached €39.6 billion.

Besides, in December 2020, Ikea made the decision to stop printing its famous catalog.

Moving beyond the catalogue allows us to focus our time and resources towards making our omnichannel vision a reality
Jon Abrahamsson Ring, CEO Inter Ikea Group

Even though the company managed to grow substantially, it also experienced some struggles in the past year. Keeping stores and warehouses stocked was a challenge. It is still recovering from a substantial drop in availability, and the company expects that this will continue far into 2022.

Yet, the Swedish company is still expanding. In 2021 it opened 45 new locations, including the first offline stores in Mexico and Slovenia. In September 2020, franchisees also launched Ikea online in the Philippines.

The first store in that country is planned to open in November. Between 2019 and 2023, Ikea is planning to enter 17 markets in total and an average of 50 new locations per year.

We’ve reported that AliExpress announced the launch of new logistics solution.

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